"Crossing the Chasm"

Author: Rick Dunetz
March 1, 2008

Rick Dunetz
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Rick Dunetz

Executive Director at The Side-Out Foundation
Rick Dunetz is the founder and executive director of The Side-Out foundation. His passion for volleyball and his role as a coach led him to create the Foundation in honor of his mother, Gloria, who lived with breast cancer for six years.

Rick has coached volleyball in his local community for 15 years. Currently, he is the head coach of the Oakton girls freshman volleyball team and assistant coach for the girls varsity volleyball team in Vienna, Virginia.
Rick Dunetz
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Crossing the ChasmWhat in the world does “Crossing the Chasm”, a phrase coined by Geoffrey Moore, a business consultant, have to do with Breast Cancer. Quite frankly nothing. It just came to my mind of the metaphorical likenesses of the therapeutic stages of treating Breast Cancer. For a business in its early stage you are hoping to reach the steady state of Main Street. However that is not easily accomplished without experiencing the affects of a tornado as you cross the chasm to Main Street.

For a Breast Cancer patient, as it is for Gloria, you find yourself in and out of these stages as well. In each situation you seek to be optimistic about the treatment outcomes, but frequently find yourself in the eye of the storm. Hope survives and you look forward to a soft landing on Main Street with a stable and predictable future.

As we now place our hopes and expectations on the latest targeted therapeutic treatment, the early scientific data from blood analysis is very encouraging. Our goal is to reach Main Street with a stable and predictable quality of life.


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